SHOWCASE PRODUCTS ONLINE

Shopping Ads (PLAs) drive 30% higher conversion rates in comparison
to text ads.
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Product Listing Advertising

The right audience + the right ad = Online Sales.

Do you have an online store? Product listings ads appear on the top or the top right of the search results. It includes richer product information, such as product image, description, price and your brand.

Product listings showcase your products at the moment when someone is searching and it captures impulsive purchases. Catching consumers in the ‘I-want-to-buy’ moments will lead to the highest conversion rates – as much as 40% of Canadian smartphone users have taken action right away.

These moments provides the opportunity to build a long lasting relationship. This is especially important as you could be selling to a customer who has never heard of you! 50% of Canadians have made a purchase from a brand they normally wouldn’t buy from but did because of the relevant information available in the moment of them looking.

Product Focused

Google shopping provides product specific details such as product image, brand and pricing to the searcher that is actively looking to buy or learn about your product.


Relevant Ads

Structure shopping campaigns by product groups and categories to be more relevant to the searcher.


More Traffic

Overall shopping ads generate a higher CTR (click-through-rate) which in turn generate more traffic to your site.


Actionable Insights

We need to be agile, to be head of the competition in the ever changing digital landscape. Data insight is our set of eyes to continuously and effectively optimize your shopping campaigns.


Measurable Performance

Live Performance Tracker 24/7, 365 days a year be able to log-in and track your business campaigns live through the MRCK marketing dashboard and see where and how your marketing funds are being deployed – be a part of the progress, learn, grow together.


Maximize Results

All marketing investments need a return, shopping campaign will generate immediate sales.


SleepEh


GOALS


  • Gain more exposure in the retail space
  • Reach more of the SleepEh target audience

APPROACH


  • Setup Google Merchant Center
  • Create product groups for each brand
  • Analyze SKU-level performance to optimize bids

RESULTS


  • Lowered CPA and reduced CPC
  • Increased orders by 133%
  • Double the revenue, which continues to improve

Want to work with a transparent team that deliver results and care?

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