Likes + Comments + Shares = High Engagement
There are 214 million active social media users in the US and 23 million in Canada. In order to create a strong brand presence over time, you must repeatedly expose your brand to your target audience. The correct way of doing this is by exposing them to content which they will comment on, like, and share. Also, keep in mind social media platforms (such as Facebook and Instagram) are starting to give reach preference to content which has higher engagement levels – what does this mean? If your content is not engaged with the chances of organically reaching new potential fans is non-existent.
The objective of social media is to increase brand awareness, build a community which supports your brand, and to communicate directly with your followers at a relatively low cost. If all is done properly you’ll grow your user base organically with fans who love your brand.