REACH THE RIGHT AUDIENCE

$835 million is what is expected to be spent by Canadian businesses
by the end of 2017 on social media marketing.
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Social Media Advertising

Prospecting + Re-marketing = Perfect Mixed Targeting

Social media advertising increases brand visibility and especially among the growing number of young people who don’t watch TV. They are no longer reachable via traditional method of marketing. Social media advertising improves brand loyalty and better connects with your target audiences.

Did you know 76% of Facebook users and 51% of Instagram users use the platforms daily?

Objective of paid social media advertising is to increase brand awareness and to reach people outside of your current follower-base. The #1 social media platform in Canada is Facebook with 71% of Canadians on it.

Brand Visibility

73% of internet users are active on social media. It’s a channel that you must conquer to increase your brand visibility.


Attention Grabbing Ads

A gold fish’s attention span hovers around 9 seconds vs people at 8 seconds. Design relevant ads that attract your target customer at first sight and turn them into your follower / fans.


Increase Followers

Social media offers powerful targeting options so you can reach the right audiences and build your brand followers.


Customer Insights

88% of all marketers feel social media marketing benefits them by generating more exposure for their businesses, while driving 78% more traffic. Each platform holds a wealth of information about your current and prospecting customers – who they are, what they like, and how they feel about your brand. How is your business utilizing this data?


Competition

Advertisers in general have spent 56% more Y/Y since Q2 of 2016 on Facebook alone. Businesses are spending their money on just prospecting clients (26%), remarketing to clients (37%), or taking a mixed targeting approach (37%) through various Display, Paid, and Video advertising streams on social media platforms. It’s not just about throwing money at it – it’s the strategy behind the spend that’ll foster new business growth.


Measurable Performance

Track your campaign performance every step of the way with the right audience. We’re here to help you understand your performance and how we plan on optimizing your social media spend further.


Ten Ren’s Tea


GOALS


  • Release of the new Signature Tea Drink
  • Reach more of the Ten Ren’s target audience

APPROACH


  • Analyze and create customer profile for social media advertising
  • Design attention grabbing ad across social media platforms
  • Analyze campaign performance to optimize bids

RESULTS


  • Lowered CPM
  • Generated 70x more impressions
  • Increased engagement by 55%

Facebook, Instagram, Snapchat, YouTube – we got your covered

CLICK AND LETS TALK!