User experience goes hand-in-hand with SEO and it’s crucial to provide a user-friendly interface that is quick, convenient, responsive and easy to navigate. Every second counts and nothing is more troublesome than having to encounter loading delays. According to Google, 54%
of people say that their frustration increases as the load time for a company’s website increases. Not only will loading speed cause users to abandon your page, it also impacts your search engine ranking and revenue. In order to transform your site towards a better user experience, you also need to ask yourself: Is it mobile-friendly? Times have changed and today many users access your website with their mobile device. It is critical that mobile websites are designed for fast web experiences no matter what industry you’re in. Users want to be able to quickly browse shoe brands, review restaurant menus and compare services from businesses. To determine if your site meets the requirements in terms of mobile-friendliness and speed, check out Google’s free resource tool
. You can also use Test My Site
Tools which evaluates your overall site performance. Is it safe and secure? Since online security became one of the most important ranking factors, Google began to implement a way to distinguish unsecured sites. If you have an ecommerce website, this is quite important for users because of the possibility of sensitive information being shared. If your site is unsecured or unsafe, your chances of reaching a high search ranking will be slim to none compared to secured sites. Since secured sites can convert into higher conversion rates, it’s highly recommended that you get an SSL certificate since it protects sensitive information and prevents hackers from decoding.