What is Facebook Marketing?
Facebook marketing refers to creating and maintaining a Facebook Page as a channel to contact and attract customers. Facebook allows users to create personal profiles or business pages for companies or organizations to establish a public presence in an attempt to develop a customer fan base and following for a product, service or brand. Users who “like” or “follow” Facebook Pages will receive content updates on their News Feed, while the business is able to track engagement, raise brand awareness, communicate with users and deploy advertising.
Why Should You Use Facebook Marketing?
Your customers are active on social media and you want to be able to understand what matters most to them. With 2.3 billion Facebook users worldwide and approximately 243 million users in North America alone, that can lead to huge growth in your business’s brand awareness. Establishing a social media presence will help to build relationships with customers, strengthen loyalty and increase web traffic to your website or store front. With Facebook’s mobile advertising revenue worth approximately 93% of total advertising and 96% of active mobile users, you can’t afford not to add your business Page to Facebook.