Whether it ignites a friendly debate or if you want actual answers to help your business, this encourages users to interact with your company and the post. It helps you understand your followers better, allows people to communicate with you and others, and it shows that you value users’ opinions. It’s important that when posting a question, you try to incorporate a compelling graphic that will draw your audience in. An example such as, “Do you pour your cereal or milk first?” or “What is your greatest strength?” can stimulate conversations. However, try to avoid asking yes or no questions. Not only are those bland and boring, but your audience may not even bother answering them. Remember, it’s all about the engagement and how you deliver it, so try to form a question that is fun, intriguing, and creates engagement.
Despite how much you try to satisfy your audience, there’s always that one person who holds an opposing opinion or a complaint. Sometimes, they can be difficult to handle but it’s all about helping your audience in a friendly manner. Try to understand their perspective and strive for a solution. However, if it starts to escalate, you can ask the user to speak with you through private messaging and help answer or resolve their concerns.
On average, it is ideal to post between 9 a.m and 2 p.m on Tuesday, Wednesday or Thursday and also at 4pm. These times are when people have the most time to access their social media, during the commute to work, on lunch and on their way home. Other studies have shown that posting from 1 p.m. to 4 p.m. on Thursdays and Fridays are most favourable. There is lower engagement on weekends since people are presumably busy with their own plans, but click-through rates are at its highest between 12 p.m. and 1 p.m.
Pinterest, as a marketing platform can be overlooked but is a great way to create strong visuals as part of your content marketing strategy. The best times to post on Pinterest are 8 p.m. to 11 p.m. Fridays and Saturdays may also be the best times since people often use Pinterest to plan a project. Try to experiment posting during the morning and evening commute hours.
As shown above, there are recommended times to post but you should always monitor your social media platforms using insights and analytics to help figure out what posts create the most engagement. It’s important to experiment with the type of content and the time of the posts to find your ideal schedule. Once you figure out your content schedule, you’re on your way to creating more social media engagement.
If you’ve enjoyed this article sign up for our newsletter. We don’t like spam ourselves, we’ll only send you value-adding content and also feel free to share the article with your friends.
Free Marketing Tips that will help Grow your business.