The right audience + the right message = Opportunity
○ The audience is the canvas and the message is a brush. With display advertising, its main purpose is to visually communicate within a spectrum of mediums that act as a catalyst for your audience to delve into your products and services.
○ When it comes to targeting your audience, it’s crucial to identify the needs and wants from existing and potential customers. In brief, it’s based on many attributes including interests, demographics, lifestyles, and everything else in between. In the end, it’s all about building relationships, growth, and exposure.
Google Display Network is the largest contextual advertising network available on the internet today, reaching 90% of internet users worldwide, and serves 1 trillion impressions per month. It’s a marketing channel you must utilize to stay ahead of your competitors and to reach new and existing customers.