BE IN THE MOMENT

75% of smartphone owners turn to search first to address their immediate needs – is your business ready to capture these potential searchers?

Search Advertising

The right search audience + a relevant ad = Exposure

If you are looking to cater your product or service to an audience with a promise of maximizing your exposure, this is where the art and practice of Paid Search Ads come into play.

With the power of keyword optimization, it guides consumers towards your direction which enables them to explore your latest and the greatest. If it’s executed well, this could translate into sales and a potential increase in your consumer base.

Because of how widely embraced the internet is, 88% of Canadians have discovered new brands and products through search engine results, online ads, and videos. Through that statistic, you aspire to be in the ongoing success which led 70% of Canadian smartphone users to take action.

With millions of searches happening on Google and Bing, you need to ensure that your business and your brand has a proper online presence. Since keyword research is critical, you pay a fee when people take actionable approaches such as clicking on your ad, visiting your website, or making a call to your business. Every direction brings you a step closer to establishing your company.

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First Page Results

Oftentimes, most people don’t go past 2, 3, or even 5 pages through their search engines! By displaying your website on the first page, this results in maximizing your brand visibility as well as reputability. With a proper ad, it could transform lurkers into customers.


Immediate Traffic

Create relevant text ads for audiences that are searching for your product and service to increase traffic and brand awareness. This is great for brands that have minimal exposure.


In-the-Moment Targeting

To increase customer conversion, your ads need to be compelling enough to attract consumer attention when they are searching for the answers they need.


Actionable Insights

In order to stay on top of your competition, it is critical to continuously optimize your keywords, ad copies and landing pages based on searchers’ insights.


Measurable Performance

With the Live Performance Tracker, it enables you to examine your campaign performance every step of the way through our MRCK marketing dashboard.


Maximize Results

Continuous optimization using data will maximize your marketing investment and returns.


Miller’s Bakery


GOALS


  • Increase local website traffic
  • Bring more customers in-store
  • Capture customers 24 hours a day

APPROACH


  • Upgraded to Adwords enhanced campaigns
  • Adjusted location bids for nearby, local and mobile searchers
  • Used mobile-specific ads

RESULTS


  • Site visits up by 10-20%
  • Peak order hours conversions up by as much as 100%
  • Local clicks up by 20-35%

Adwords or Bing? We got your covered!

CLICK HERE TO CONNECT!