The right audience + the right ad = Online Sales.
If you have an online store, product listing ads are typically shown on the top, or the top right of the search results. It mainly provides rich content such as product image, description, price, and most importantly, your brand.
Product listings aim to showcase your innovation the moment when someone is searching for what they need or want, which could potentially lead to impulsive purchases. By catching consumers in the right moment, it leads to high conversion rates and revenue. Through that approach, 40% of Canadian smartphone users have taken action right away.
By directing potential customers to your brand, these moments provide an opportunity to introduce your philosophy as well as building long-lasting relationships. Therefore, 50% of Canadians have made a purchase from a brand that is foreign to them because of the relevant information presented to them.