What is the Difference Between the Two Strategies?
When it comes to promoting your business, two of the most popular practices of through search engine marketing are SEO (search engine optimization) and PPC (pay-per-click). However, you may be wondering which of the two is best suited to market your business. The answer isn’t always clear-cut, but it is an indubitable fact that the success of your business is dependent on the traffic you garner. Moreover, the traffic you generate can potentially be translated into leads and sales conversions, which is like hitting a goldmine!
For small to medium-scale businesses, it’s difficult to decide which strategy is worth investing in since both leverage search engines for the same end-goal . If done properly, SEO and PPC can be the backbone of your business, but it all depends on your business’s circumstances and goals. Therefore, it’s worth knowing the strengths and limitations between these two strategies.