Site Load Speed in Seconds (Pingdom)
The ‘Volunteer Markham’ website was created for Information Markham and Volunteer Centre (IMVC), a non-profit, charitable organization serving Markham by connecting people to volunteer opportunities in the community and vice versa connecting organizations to people looking to volunteer their time. Currently Volunteer Markham resides and operates inside of the Markham City Hall (Markham Civic Centre).
Volunteer Markham had two websites (InformationMarkham.ca and VolunteerMarkham.ca) both of which were long out of date, difficult to manage, not very user-friendly to navigate, and wasn’t usable on mobile. The goal for redesigning the website was to better serve volunteers and organizations looking for volunteers, giving them intuitive ways to find information, and make life easier for staff to post and manage local news and community events.
Through Volunteer Markham’s vetting process, the MRCK marketing team was granted the website project to redesign and develop a modern and robust website that combines information from both InformationMarkham.ca and VolunteerMarkham.ca. The team was also tasked to incorporate an online third-party volunteer search provider as it was being used by a few municipal volunteer groups.
MRCK marketing met with key stakeholders at the kick-off meeting to understand their needs and wants for their new site. Our focus for this web redesign project was all about the user experience and developing an information architecture to support their redesign goals. The site needed quick, clear paths to Volunteer Markham services and community news, fast page load speed, mobile responsive, and an easy way to make donations.
To ensure a true partnership and collaboration, our team prototyped a low-fidelity (grey-scale) wireframe to showcase what we had envisioned for the new site — clean and professional. In this stage we gathered feedback from key stakeholders for revisions. The overall site look and feel follows the Volunteer Markham’s colour palette of navy blue and green, combined with a less cluttered experience.
Next step, the key stakeholders reviewed the high-fidelity wireframe where it closest resembled the final design in terms of details for approval. Another step for our team was to gather feedback for adjustments before the website development.
Stakeholders were ecstatic with the launch of their redesigned website to serve the community. Not only did we manage to achieve a site load speed of 1.86 seconds (Pingdom, Washington server), we also had created a website which had an average bounce rate of 35.56% the following 3 months after the site launch.
This was one website development project which MRCK marketing enjoyed being apart of.
“MRCK worked with Volunteer Markham to rebuild our webpage. The team at MRCK was highly skilled, very patient and helped us understand how to position ourselves in the marketplace. We are extremely pleased with our new webpage and friends at MRCK!”
– Mirja Raita
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