MRCK marketing met with key stakeholders at the kick-off meeting to understand their needs and wants for their new site. Our focus for this web redesign project was all about the user experience and developing an information architecture to support their redesign goals. The site needed quick, clear paths to Volunteer Markham services and community news, fast page load speed, mobile responsive, and an easy way to make donations.
To ensure a true partnership and collaboration, our team prototyped a low-fidelity (grey-scale) wireframe to showcase what we had envisioned for the new site — clean and professional. In this stage we gathered feedback from key stakeholders for revisions. The overall site look and feel follows the Volunteer Markham’s colour palette of navy blue and green, combined with a less cluttered experience.
Next step, the key stakeholders reviewed the high-fidelity wireframe where it closest resembled the final design in terms of details for approval. Another step for our team was to gather feedback for adjustments before the website development.