When it comes to off-page SEO, link building is one of the most popular and effective off-page SEO methods. Link building is about acquiring as many quality backlinks to your website. Each link you earn is like a ‘vote’ which tells search engines that your page has valuable information that is useful to users. The more ‘votes’ you acquire, the more likely your page will show up for a search query.
However, not all links are created equal. Some links are more valuable than others depending on where they come from. For example, if you’re writing a blog post about a healthy diet, would you rather have a link from the Food Network or another food blog? Backlinks from trusted and high-authority sites are considered most valuable.
There are three kinds of links you can earn for your site: natural links, manual links and self-created links. Natural links occur organically and are editorially given as a reference to another website. For example, a food blogger adding a link to their post about their favourite restaurant is a natural link.
A manual link is earned through deliberate action. If you’re just starting out or you have a new business, this is something you may want to do. This involves reaching out to website owners and bloggers, asking them to link to you. You can also ask customers to link to your website or ask influencers to share your content.
If you’re going to reach out to bloggers or influencers, make sure they’re relevant to your business. Identifying people who are in your industry or share a connection is a good way to judge who to contact. The easiest way to earn manual links is asking your friends and family to share the link to your website.
As the name implies, self-created links are links that you create yourself. You can add these links in online forums or directory, comment signature and in a press release. It is important to be cautious because some self-created link building strategies lean towards black hat SEO techniques. Generally, this type of link is frowned upon and carries less weight than editorially given links.