Conversion Rate Optimization Gains
Return on Investment Growth
The e-commerce marketing specialists at MRCK marketing took a step back and looked at the business from a holistic point of view. Initially reviewing our search engine marketing (SEM) efforts via Google Ads, we discovered where we could improve in order to increase our return on ad spend (ROAS) further, while introducing Bing Ads in the SEM channel mix.
When it came to our social media marketing (SMM) strategy, we started with Facebook to compliment user demographics and where the user base was spending their social time online. With the success of our social tactic, we now plan to evolve into more social media platforms like Instagram.
Overall, the partnership with MRCK marketing has delivered more than double the e-commerce revenue.
Two contributing factors to the increase in revenue were due to the +67% increase in relevant traffic with a combination of a +38% conversion rate optimization. The increase in ROI by +69% was a direct result of improving our ROAS by +27% on the paid channels.
MRCK marketing’s full-funnel strategy has delivered a fantastic +194% year over year revenue growth for SleepEh and will expect our performance to continue into 2019.
“MRCK had created a website for us, built a huge online presence with their knowledge with Google Adwords, SEO, consumer behaviour and patterns. (Some times I feel like they know the health care industry better than we do). Their suggestions and expertise in the areas of digital marketing have really contributed to the growth of our company. Looking forward to our ongoing relationship!”
We accept your challenge. Contact MRCK marketing and start seeing results.