The e-commerce marketing specialists at MRCK marketing took a step back and looked at the business from a holistic point of view. Initially reviewing our search engine marketing (SEM) efforts via Google Ads, we discovered where we could improve in order to increase our return on ad spend (ROAS) further, while introducing Bing Ads in the SEM channel mix.
When it came to our social media marketing (SMM) strategy, we started with Facebook to compliment user demographics and where the user base was spending their social time online. With the success of our social tactic, we now plan to evolve into more social media platforms like Instagram.