MRCK marketing’s Rashman Kengatharamoorthy was invited to speak at the Markham Board of Trade’s Small Business Forum on October 17, 2017 alongside Kagan Mustafa from xod Media and Jerry Yang from Mirage Media. Rashman joined this panel on the topic of Online and Digital Marketing Strategies.
Rashman addressed the changing and rapidly-growing digital marketing landscape and how to deal with the new challenges and opportunities within the new digital age. Rashman spoke on understanding customer behaviour and mobile usage along with how to better understand your customers in order to create personalized social marketing.
The event concluded with a keynote speech from Dani from Dani G Inc who worked with over 500 brands on their social media, including UnderArmour, CBC, Super Channel, The Government of Canada and the Broadbent Institution. Dani covered topics on social media algorithms: what they are, how to beat them; creating content that is social: how to hook into trending topics, in a cool way; and turning your brand into a personality online.
The Small Business Forum provided a range of learning opportunities for entrepreneurs, small businesses and established business owners. Topics covered at this year’s included event company growth, networking, crowdfunding, and tax tips.