SEO is an acronym that stands for search engine optimization and is the digital marketing practice of increasing the quantity and quality of targeted traffic to your website through organic or unpaid search engine results. SEO includes making changes to your website’s design and content to improve your ranking in the search engine results page (SERP).
There are a few different types of search optimization strategies which we will briefly mention. They include local SEO, SEO, ecommerce SEO, voice SEO and video SEO. Local SEO is about optimizing your website for a local audience. If you have a local restaurant or clothing store, optimizing your website is all about making sure people can find your physical store. SEO involves targeting users regionally, nationally or globally using global search engines. You’ll need to decide which countries you want to target and create content accordingly to reach your audience. If you own a business looking to drive sales online, you probably thought of ecommerce SEO. Ecommerce SEO is all about having your product pages rank higher on SERPs to attract more customers to your website in an effort to drive sales and create more revenue. With the advent of virtual assistants like Alexa, Google and Siri, voice SEO is becoming ever more popular. It’s important to create useful and clear content that virtual assistants can pull excerpts from your page to immediately answer a question. One of the SERP features, called Featured Snippets, is formatted to provide users a quick and concise answer to answer their question. Video SEO is about retaining attention of viewers in an effort to drive traffic to your website. You want to focus on creating videos based on keywords and optimize metadata like tags and descriptions to attract more visitors to your video.
No matter which search optimization strategy is right for you, you need to know your audience and who you’re attempting to attract to your website and business.
For the purpose of this article, we’ll be focusing on SEO as a whole. Many aspects we will cover can be attributed to multiple SEO strategies.